Feeding Dreams is a grassroots program supported by General Mills that celebrates Community Champions and the work they're doing to improve our communities every day.
Feeding Dreams℠ Q&A
What is Feeding Dreams℠?
The Feeding Dreams program is a celebration of everyday heroes who are doing extraordinary things to improve their communities. The Feeding Dreams grassroots community initiative recognizes African-Americans who are selflessly volunteering to improve their neighborhoods. In its third year, the program is underwritten by General Mills brands. Find out more at FeedingDreams.com.
How does Feeding Dreams work?
General Mills is proud to recognize 10 African-American Community Champions in 10 vibrant southern American cities who are committed to making their communities better. The grassroots program highlights the Champions who invest their time, energy and talents to improve African-American communities at the local level. Their compassion for their neighbors is paired with a deep-rooted passion for creating healthier communities; and their service initiatives range from youth mentoring to volunteer training to creating support networks for troubled individuals.
Which cities will have 2010 Feeding Dreams Community Champions?
Atlanta, Birmingham, Charlotte, Columbia, SC, Jackson, MS, Jacksonville, FL, Memphis, New Orleans, Norfolk, and Miami
Who are the 2010 Community Champions and their respective charity organizations?
Meet the 2010 Community Champions, see their photographs and read about their work at FeedingDreams.com in August:
How is this year different from the 2009 Feeding Dreams initiative?
Feeding Dreams has expanded from four cities to 10 cities. Last year, Feeding Dreams took place in Birmingham, Charlotte, Memphis and Norfolk; this year we’ve added Atlanta, Columbia, Jackson, Jacksonville, New Orleans and Miami. The other exciting piece of this year’s campaign is the online voting at FeedingDreams.com where individuals nationwide can visit our Web site daily and vote for their favorite Community Champion. And, we’ve increased the amount of money that General Mills will donate to each Community Champion’s chosen charity: $10,000 for the first-place champion’s charity, $5,000 for the second-place champion’s charity, $3,000 for the third-place champion’s charity, and the remaining champions will receive $2,000 grants respectively for their charities. All champions also receive $500 gift cards as acknowledgment for their community service.
Who are the 2009 Feeding Dreams Champions?
FeedingDreams.com features portraits and profiles of last year’s Feeding Dreams Champions: Glinda Fincher of Birmingham; Kelly Hutchinson of Charlotte; Ekundayo Bandele of Memphis; and Gregg Shivers of Norfolk.
Who are the 2008 Feeding Dreams Champions?
Kerri Pruitt of Birmingham; Wavey Williams of Charlotte; and Sandy Bordueax of Memphis represent the 2008 Feeding Dreams Champions. Nationally acclaimed photographer Michael Cunningham captured their photographs, which are featured in the Community Champions Hall of Fame page at FeedingDreams.com. Cunningham is known for his mastery behind the lens and has published several coffee table books that celebrate African American women including Crowns: Portraits of Black Women in Church Hats. In addition, there is a 10-minute film about the 2008 champions on the web site that was directed by Bob Hercules, well-known for his work on the film “Senator Obama Goes to Africa.”
Does a portion of my purchases on select products go to Feeding Dreams?
No. Feeding Dreams funding is not tied to grocery store purchases of General Mills products. Rather, it is a multicultural community relations initiative funded by General Mills and supported by several brands, such as Honey Nut Cheerios and Betty Crocker instant potatoes.
Why did General Mills start Feeding Dreams?
General Mills has a longstanding history of nourishing lives and giving back to communities through the General Mills Foundation. Also, there are many giving programs that are funded directly by brands – such as Yoplait Save Lids to Save Lives campaign to fight breast cancer. And, General Mills is proud that almost 80 percent of employees volunteer time to feed dreams in their own communities.
When will the voting end?
The online polls at FeedingDreams.com close on October 31, 2010.
How can I be nominated for next year’s Feeding Dreams program?
Check our web site – FeedingDreams.com – in January 2011 to find out how to nominate someone as a community champion.
Why isn’t Feeding Dreams a national program?
In its third year, Feeding Dreams has expanded from three cities in 2008 to four cities in 2009. Now we have expanded the program to include 10 cities. Because it’s a community giving and recognition initiative for the African-American community, General Mills is focusing on areas of the country that have a vibrant African-American population. As we complete the 2010 Feeding Dreams program, we’ll determine how we can build an even more successful program in 2011!
Why are African-Americans featured in Feeding Dreams?
General Mills has created several multicultural initiatives that celebrate the diversity of our consumers. In addition to Feeding Dreams, which recognizes African-American everyday heroes, General Mills also has Que Rica Vida, a Hispanic initiative that reaches Latinas, their families and communities.
- 2010 Feeding Dreams Community Champions reside in Atlanta, Birmingham, Columbia, Jackson, Jacksonville, New Orleans, Norfolk, Memphis, Miami and Charlotte
- 1 Community Champion has been named in each city for a total of 10 Community Champions in all
- Visit FeedingDreams.com to see their photographs and hear their stories
- They are everyday heroes doing extraordinary things to improve their communities
- You can vote daily now through October 31
- General Mills will donate to each Community Champion’s chosen charity: $10,000 for the first-place champion’s charity, $5,000 for the second-place champion’s charity, $3,000 for the third-place champion’s charity, and the remaining champions will receive $2,000 grants respectively for their charities.
- All Community Champions will receive a $500 check card as acknowledgement of their individual commitment to community service
- Feeding Dreams demonstrates General Mills' commitment to African-Americans, their families and their neighbors living in these vibrant American cities
- General Mills is proud to celebrate the 2009 and 2010 Community Champions
- Favorite General Mills brands supporting Feeding Dreams include: Honey Nut Cheerios®, Yoplait® Yogurt, Pillsbury Grands!® Biscuits, Betty Crocker®, Betty Crocker® Potatoes and Nature Valley® Nut Clusters
- Last year's Champions were: Kerri Pruitt of Birmingham; Wavey Williams of Charlotte; and Sandy "Mamie" Harris of Memphis
- Nationally acclaimed photographer Michael Cunningham captured their portraits. Cunningham is known for his mastery behind the lens and has published several coffee table books that celebrate African-American women including Crowns: Portraits of Black Women in Church Hats
Feeding Dreams℠ Q&A
What is Feeding Dreams℠?
The Feeding Dreams program is a celebration of everyday heroes who are doing extraordinary things to improve their communities. The Feeding Dreams grassroots community initiative recognizes African-Americans who are selflessly volunteering to improve their neighborhoods. In its third year, the program is underwritten by General Mills brands. Find out more at FeedingDreams.com.
How does Feeding Dreams work?
General Mills is proud to recognize 10 African-American Community Champions in 10 vibrant southern American cities who are committed to making their communities better. The grassroots program highlights the Champions who invest their time, energy and talents to improve African-American communities at the local level. Their compassion for their neighbors is paired with a deep-rooted passion for creating healthier communities; and their service initiatives range from youth mentoring to volunteer training to creating support networks for troubled individuals.
Which cities will have 2010 Feeding Dreams Community Champions?
Atlanta, Birmingham, Charlotte, Columbia, SC, Jackson, MS, Jacksonville, FL, Memphis, New Orleans, Norfolk, and Miami
Who are the 2010 Community Champions and their respective charity organizations?
Meet the 2010 Community Champions, see their photographs and read about their work at FeedingDreams.com in August:
- Atlanta: Vanetta S. Keys for C.H.O.I.C.E.S.
- Birmingham: Dr. Sandra Ford for Spirit of Luke Charitable Foundation
- Charlotte: Loretta Harris-Caldwell for Blessings in the Storm
- Columbia: Dr. Stuart Hamilton for Eau Claire Cooperative Health Center
- Jackson: Lorenda Cheeks for Girl Scouts of Greater Mississippi
- Jacksonville: Pepper Peete for The First Tee of Jacksonville
- Memphis: Donald O’Conner for Watoto de Africa
- New Orleans: Jerome Smith for Treme Community Center
- Norfolk: Joyce Gilliam Brown an International Folklorist
- Miami: Merline J. Barton for Thelma Gibson Health Initiative
How is this year different from the 2009 Feeding Dreams initiative?
Feeding Dreams has expanded from four cities to 10 cities. Last year, Feeding Dreams took place in Birmingham, Charlotte, Memphis and Norfolk; this year we’ve added Atlanta, Columbia, Jackson, Jacksonville, New Orleans and Miami. The other exciting piece of this year’s campaign is the online voting at FeedingDreams.com where individuals nationwide can visit our Web site daily and vote for their favorite Community Champion. And, we’ve increased the amount of money that General Mills will donate to each Community Champion’s chosen charity: $10,000 for the first-place champion’s charity, $5,000 for the second-place champion’s charity, $3,000 for the third-place champion’s charity, and the remaining champions will receive $2,000 grants respectively for their charities. All champions also receive $500 gift cards as acknowledgment for their community service.
Who are the 2009 Feeding Dreams Champions?
FeedingDreams.com features portraits and profiles of last year’s Feeding Dreams Champions: Glinda Fincher of Birmingham; Kelly Hutchinson of Charlotte; Ekundayo Bandele of Memphis; and Gregg Shivers of Norfolk.
Who are the 2008 Feeding Dreams Champions?
Kerri Pruitt of Birmingham; Wavey Williams of Charlotte; and Sandy Bordueax of Memphis represent the 2008 Feeding Dreams Champions. Nationally acclaimed photographer Michael Cunningham captured their photographs, which are featured in the Community Champions Hall of Fame page at FeedingDreams.com. Cunningham is known for his mastery behind the lens and has published several coffee table books that celebrate African American women including Crowns: Portraits of Black Women in Church Hats. In addition, there is a 10-minute film about the 2008 champions on the web site that was directed by Bob Hercules, well-known for his work on the film “Senator Obama Goes to Africa.”
Does a portion of my purchases on select products go to Feeding Dreams?
No. Feeding Dreams funding is not tied to grocery store purchases of General Mills products. Rather, it is a multicultural community relations initiative funded by General Mills and supported by several brands, such as Honey Nut Cheerios and Betty Crocker instant potatoes.
Why did General Mills start Feeding Dreams?
General Mills has a longstanding history of nourishing lives and giving back to communities through the General Mills Foundation. Also, there are many giving programs that are funded directly by brands – such as Yoplait Save Lids to Save Lives campaign to fight breast cancer. And, General Mills is proud that almost 80 percent of employees volunteer time to feed dreams in their own communities.
When will the voting end?
The online polls at FeedingDreams.com close on October 31, 2010.
How can I be nominated for next year’s Feeding Dreams program?
Check our web site – FeedingDreams.com – in January 2011 to find out how to nominate someone as a community champion.
Why isn’t Feeding Dreams a national program?
In its third year, Feeding Dreams has expanded from three cities in 2008 to four cities in 2009. Now we have expanded the program to include 10 cities. Because it’s a community giving and recognition initiative for the African-American community, General Mills is focusing on areas of the country that have a vibrant African-American population. As we complete the 2010 Feeding Dreams program, we’ll determine how we can build an even more successful program in 2011!
Why are African-Americans featured in Feeding Dreams?
General Mills has created several multicultural initiatives that celebrate the diversity of our consumers. In addition to Feeding Dreams, which recognizes African-American everyday heroes, General Mills also has Que Rica Vida, a Hispanic initiative that reaches Latinas, their families and communities.
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