(final rules - updated 7/28/10)

RULE 1. HOW TO VOTE
NO PURCHASE NECESSARY. To vote, go to www.FeedingDreams.com and follow the online instructions for voting. Voting begins at 12:00 AM Eastern Time on August 1, 2010 and ends at 11:59 PM Eastern Time on October 31, 2010. Limit 1 vote per person per day.

RULE 2. PRIZES
The community champion receiving the most votes at the end of the voting period will be awarded $10,000 to donate to his/her designated 501(c)(3) accredited organization. The second place winner will be awarded $5,000 to donate to his/her designated 501(c)(3) accredited organization. The third place winner will be awarded $3,000 to donate to his/her designated 501(c)(3) accredited organization. The community champion receiving the 4th through 10th most votes will each be awarded $2,000 to his/her designated 501(c)(3) accredited organization. No prizes will be awarded to voters.

RULE 3. VOTING RESULTS
Voting ends at 11:59 PM Eastern Time on October 31, 2010. The names of the community champions receiving the most votes will be revealed at an awards ceremony in Atlanta, GA on December 11, 2010, and will also be posted on or about December 15, 2010 at www.FeedingDreams.com.

RULE 4. CONDITIONS OF PARTICIPATION
By participating, you agree to these rules and the decisions of the judges, which shall be final and legally binding in all matters relating to this voting. General Mills reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this voting should virus, bugs, non-authorized human intervention or other causes beyond the control of General Mills corrupt or impair the administration, security, fairness or proper play of the vote. Voting may also be temporarily suspended due to routine site, server or network maintenance. If cancelled or terminated early, General Mills will determine the winner by tallying the votes that General Mills, in its sole discretion, finds to be valid at the time of termination or cancellation. If suspended, General Mills will determine the winner by tallying the votes that General Mills, in its sole discretion, finds to be valid at the time of suspension and the votes accumulated when voting resumes. General Mills is not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by General Mills, participants, or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of submissions which may damage a user's system or limit a participant's ability to participate in the promotion. General Mills may prohibit a participant from taking part in the vote or disqualify a participant's vote if, in its sole discretion, it determines that said participant is attempting to undermine the legitimate operation of the Vote by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other participant or General Mills representatives. Void where prohibited and subject to federal, state and local laws.

CAUTION -- ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE WEBSITE OF VOTING MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY'S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

Voting sponsored by General Mills Sales, Inc., Number One General Mills Blvd., Minneapolis, MN 55440.
 

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